Don't Worry Baby was founded in an apartment in Brooklyn. During a routine closet purge, two friends realized their discard piles were stacked high with fast-fashion throwaways and in their keep piles were items they had made themselves, on their own sewing machines. The joy of buying from a high-volume retailer was temporary. They failed to make real connections with items bought impulsively, on the cheap. Furthermore, the realities of the environmental and human impact of the fast-fashion industry were increasingly impossible to ignore.
Three years and three studios later, Alice Heinz, Stephanie Butterworth, and Averil Blakely make clothing they love. The right way. With humor and intention and no moral compromise.